Upcoming
Indiana Jones Adventure to be
Backed by Major Companies in Global
Licensing and Promotional Program
SAN FRANCISCO,
June 18, 2007 -- Indiana Jones, the world's greatest action
hero, returns to theaters May 22, 2008, and his newest on-screen adventures
will be supported by an impressive array of leading companies as part
of a broad global licensing and promotional campaign across a wide range
of product categories designed to appeal to all ages.
In the toy category,
Hasbro, Inc. (NYSE-HAS) will develop a broad line of action figures,
vehicles and role play as well as games.
LEGO, the world's
best-selling construction toy brand, has also come on board as the exclusive
licensee for building sets.
Hallmark is on board
in the greeting cards, party goods and ornaments categories, and Random
House, Scholastic and DK Publishing will provide the foundation for
a robust publishing program.
Following their
string of best-selling titles, LucasArts will support the franchise
with breakthrough Indiana Jones video games that will allow players
to "live" all-new Indy adventures.
In addition, the
upcoming Indiana Jones movie will also be supported by a strong slate
of major promotional partners, including Burger King and MasterFoods,
with more partners to be announced soon.
"It's been
19 years since the last film and we are sensing a huge pent-up demand
for everything Indy," said Howard Roffman, President of Lucas Licensing.
"We're delighted that blue chip companies like these want to be
part of the incredible experience of bringing Indy back to the big screen
and introducing him to a whole new generation.
"The people
who grew up with Indiana Jones have become today's parents," Roffman
continued. "If our experience with Star Wars is any guide, we think
they'll want to introduce their kids to Indy and share this great new
adventure together."
Starring Harrison
Ford, Shia LaBeouf, Cate Blanchett, Ray Winstone and John Hurt, the
new Indiana Jones adventure begins production this month.
The movie is a Lucasfilm
Ltd. production, directed by Steven Spielberg and distributed by Paramount
Pictures. Frank Marshall returns as producer with George Lucas and Kathleen
Kennedy as executive producers. The movie follows the wildly successful
Raiders of the Lost Ark in 1981, Indiana Jones and the
Temple of Doom in 1984, and Indiana Jones and The Last Crusade
in 1989.
Lucas Licensing,
a Lucasfilm Ltd. Company, manages the global merchandising activities
for all Lucasfilm entertainment properties, including Star Wars and
Indiana Jones.
Source: IndianaJones.com