Icons GRAIL CUP prototype

In 1995 Icons prepared to secure an Indiana Jones license. It seemed a natural property to base Film replicas of historic icons on.

During Icons first trip to Skywalker Ranch in 1996 to conduct extensive product development in the famous Lucas Film Archives warehouse, detailed photographs and video were taken from the Indiana Jones Trilogy.

Icons tracked down the original mold and master for "The Holy Grail" used during the production of Indiana Jones and the Last Crusade in the United Kingdom. This 1:1 scale Holy Grail cup prototype was on display in the memorabilia adorned conference room of Icons HQ in Sun Valley and North Hollywood, California.

The Indiana Jones and the Last Crusade "Holy Grail" prop replica cup is a gorgeous, 1st generation casting, taken directly from a screen-used original, which was custom painted to appear as if a very ancient cup (with simulated oxidation) and hand applied gold-metal leaf, all fabricated under the direct supervision of Film and Television professional craftspeople. The prototype still has an original Icons inventory tag which reads "Indy III Holy Grail Proto" with a permanent metal stamped/numbered Icons inventory sticker, which reads "Property of Icons".

There are also a variety of original R & D artifacts relating to Icons development of the proposed Indiana Jones licensed prop replica product-line. Including un-published, hand-drawn, full-color conceptual drawings by the acclaimed film production illustrator, Daren Dochterman (check credits at IMDB.com) who was also a major contributor to Icons vision and branding.

Also created were 2 advertising layouts. The much heralded "You don't have to go through this..." marketing campaign, conceptualized and designed by James Latta and Daren Dochterman. The ad concept basically shows Indiana Jones in precarious situations in Raiders of the Lost Ark. And states "You don't have to go through this...or this...to get this." "The Treasures of Indiana Jones, now...they can be your treasures too." An early rendition of an Icons logo can be seen at the bottom of the Idol head portion of the advertising concept.

The Cup is accompanied by an LOA on Icons original corporate letterhead hand-signed by its former CEO / President in the year 2000.